Cert IBET – Certificate in International Business English Training Course Detail | August 2017 | Frankfurt

50hr+ Course over 8 Intensive Training Days

Fast Facts

Start dates:28 April - 5 May
Location:Frankfurt, Germany
Max. group size:12
Entry level:B1
Min. age:23
Course materials:Included
After discount for members of professional associations, e.g. ELTAF, MELTA, IATEFL, IATEFL BESIG
(Regular Course Fee €1190)
Assignment moderation fee:€160
Terms and conditions

Target Audience

The York Associates Cert IBET aims to develop EFL teachers wishing to move into Business English teaching and those who have been engaged in Business English teaching but wish to grow professionally while gaining a recognized qualification in the field.

Who can apply?

Qualified English language teachers (e.g. Trinity Cert TESOL, CELTA, or equivalent). If you do not have an initial teaching qualification you must have a minimum of three years full time practical ESL/TESOL teaching experience (min 15hrs per week) over a 32-week period.


Combined with practical tips, lesson ideas and opportunities to practise on one another, the York Associates Cert IBET aims to help participants cultivate their skills in teaching Business English while increasing their expertise by offering them a strong theoretical and working knowledge of best practice in Business English training so that they are able to deliver a customised and high quality training to their potential clients.

Participants are also introduced to appropriate websites related to the further development of their teaching skills and personal professional development.

Sample Course Programme

Day 1What is Business

Current trends:
Business topics/sub-topics vs Business skills

Introduction to (Business) English as a Lingua Franca
Business skills: Socialising

Using roleplays and simulations

Day 2Methods & Approaches:

- The Lexical Approach

- Using Corpora

- Using technology in the business classroom
Needs analysis & research

Course planning

Assignment information
- rubrics & guidelines.
Day 3Dealing with spoken discourse

Business skills: Meetings & Interviews

Using business texts and real documents (e.g. reports/CVs) 
Business insights:
Management & HR

Interpersonal Skills: From language teaching to communication training
Day 4Methods & Approaches:
- Task-Based Learning

Business skills: Negotiations

Using drama in the business classroom
An introduction to Cross-Cultural Awareness
Day 5Methods & Approaches:
- Dogme

Dealing with language feedback

Teaching 1 to 1
Teaching In-Company

Coaching as an Approach
Day 6Business insights:

Learner autonomy, learning styles,
& learning strategies

Business skills: Presentations
Course book evaluation

Designing your own materials
Day 7Using case studies

Business skills:
Business writing & emailing

Business skills: telephoning

Evaluation & assessment:
Business Exams
Day 8Business insights: Sales & marketing

Representing yourself professionally

Continual Professional Development
Course Review

Personal Development Plan

Questions about assignments

About the Trainer

Associate Trainer

General and specialist English, Business English and international communication skills trainer, writer, teacher trainer, 16+ years international experience (UK, Germany, Singapore), speaks English as her first, Chinese and Japanese as her second, and Italian as her third language.

Areas of special interest:

Intercultural Awareness, Business Skills, Communication Skills, Teacher Training, IELTS, Teaching with Technology.

  • BA in Communication Studies, Nanyang Technological University, Singapore.
  • MA in Applied Linguistics and English Language Teaching, Kings College London.
  • Business Cultural Trainer Certificate (BCTC), International House London.
  • LCCI Cert TEB in Business English Teaching
  • DELTA (Diploma in English Language Teaching to Adults)
Mike Hogan, Director

Mike is an international team and leadership trainer and executive coach, and is particularly interested in the dynamics of working in and leading cross-cultural, cross-functional and international (virtual) teams. Over the past 15 years he has delivered numerous International Business Communication training programmes including team and leadership training, presentation and negotiation skills training, as well as executive coaching. Additionally, he has many years’ experience in e-learning, virtual training and event live streaming.

He is a licensed coach for The International Profiler (Worldwork), an accredited facilitator of Team Management Profile (TMSDI) and a Developing People Internationally accredited trainer (York Associates).

Mike has written numerous books and articles on topics relating to business communication, most recently:

  • Leading International Projects (Kogan Page) – case study author
  • The award-winning Basis for Business series (Cornelsen) – lead author
  • Global Business eWorkbooks (Macmillan) – lead author

Mike is also a regular keynote speaker at international conferences and webinar presenter.

He lives in York where he enjoys spending time with his family, cooking and being outdoors.

Course Summary

For over 30 years, the York Associates training model has gone beyond the areas of pure language training and is highly regarded in the field of communication skills training, intercultural training and international team and leadership training. We are proud to be able to utilize our expertise to add value to the Cert IBET, bringing together the areas of teaching, coaching, intercultural and interpersonal skills training, where participants are introduced to concepts and issues like trust building, conflict handling and influencing skills, in addition to the core concepts of international Business English training.

This 50-hour+ course seeks to build the confidence of each participant by tapping into their already-existing knowledge of the international business world and the language of business while introducing new concepts and business tools that can help them better participate in their learners’ discourse and help their learners become better communicators in the world of international business.
Note: experience of business or teaching business English is not essential.

Follow Up

Participants who complete the course have to submit an assignment (3,000 – 4,000 words) for the Cert IBET international qualification. The course ends with an evaluation session, where teachers are encouraged to create a Personal Development Action Plan, and identify activities which they would like to try out in their own classes. They are invited to join the York Associates Community, which allows networking and contact with the trainers and fellow colleagues, and with participants from other courses.

If you have questions or want further information, please contact [email protected].